MVRDV
Paris, France
MVRDV, the Rotterdam practice of Winy Maas, turns radical urban thinking into architecture the public loves. For Etam's flagship in Paris, the studio opened the store into a theatre of light and movement, and OscarOno Paris grounded it in warm wood, softening glass and white volumes, carrying visitors from floor to floor with a quiet, continuous step. Between fashion, mirror and daylight, the floor keeps the space human. A collaboration between Dutch daring and a Parisian hand.
